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Contributions from our visitors are enormously important. They provide one-third of the operating revenue and are used solely to support the website and its mission of keeping athletes connected to the best in sports performance and nutrition.

Through the pages of this site we share on the intellectual work of the industries we represent - the premier products and services  in the world—and help keep athletes, coaches, and other readers informed about the events and products that will shape the future of sport innovation - providing the context that has been a hallmark of this website's postings and fully maintaining our objectivity.

We are dedicated to creating a website of the highest quality.  Your donations ensure the site’s service to you and help us extend awareness of the industry’s contributions to others in the community and the world.   Interaction of this quality and depth, like the products we promote,  research and teach, requires additional support.  We hope you, our readers, visitors and customers, will continue to support the site’s unusual, invaluable freedom to post and promote on all behalf with independence and integrity.   Thank you  :)

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